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We love Soho


Living in Soho, London

Edgy is a word often thrown about too readily in modern London, but no area truly encapsulates this atmosphere quite like the grungy streets of Soho. From its history and links to the sex trade to its contemporary placing as one of the trendiest, most up market and fashionable places in the capital, Soho has undergone one of the most striking transformations in recent years. What were previously the heart of underground culture with a seedy overtone have become hip boutiques, creative media agencies and among the most fashionable bars and restaurants around, attracting the brightest and best to the area.

Soho is one of Central London's most exciting and unique areas. It is what the original London was all about, people and atmosphere, hustle and bustle and a creative hub of a vibrant community.

Soho property

While houses for sale or rent aren’t that common, there are plenty of studio and 1-bedroom flats to buy or to rent short-term or long-term, along with some stunning penthouses and lofts, available for long and short term lets. (The latter are ideal for holiday / vacation rentals too, of course).

There’s also a very good selection of serviced apartments in Soho – more on this is under serviced apartments in Soho

Plus as Soho locals ourselves, we’re excellently placed to get you exactly the Soho property deal you’re looking for.


We say:

One of the most diverse areas to be found anywhere, Soho mixes high class and modern trend with a truly grungy edge.

Your neighbours

The Neighbours
A wide mix of people, from post-grad students to young professionals in media and the arts. People looking for a laid back way of life in a lively and energetic community with so much going on. Mainly the younger end of the market.

What you'll find

What you'll find
High fashion, bright lights and a unique atmosphere brought to life by energetic and colourful characters, as well as real class and modern trends. Vintage boutiques, modern art and everything between.

Property prices

Property prices
Average 2-bedroom rental price: £3,276 per calendar month. Average 2-bedroom property price: £1,227,021.


The Lifestyle
Trendy and on the edge of everything fashionable. Shopping, eating out, partying and theatre are all part of the lifestyle in Soho, where the people work hard and play even harder.

Do not expect

Do not expect
The white collar atmosphere that might encapsulate much of Central London and its residents.

You'll fall in love with

You fall in love with
The eclectic mix that is everything about Soho. From its seedy roots to modern opulence, the streets are teeming with life and personality. What's not to love?

Local transport Transport
Transport across London is very easy from Soho. Very few residents have cars, and with good reason. You will never be more than a few minutes walk away from a Tube station in Soho, and there are five lines to choose from across four different stations in total - Leicester Square, Piccadilly Circus, Oxford Circus and Tottenham Court Road.
Local destinations Distances
The London Eye: 15 mins on the tube
The Tower of London: 30 mins on the tube
Heathrow Airport: 60 mins on the tube
Gatwick Airport: 55 mins by tube and train
Kings Cross: 17 mins on the tube
National Gallery: 7 minute walk

Sights around Soho

Chinatown Soho

Through the ornate and unmissable Oriental-styled gate just off Shaftesbury Avenue, Chinatown is one of the most iconic areas of Soho. The restaurants, markets and side streets of the area are perfect for shopping for gifts and shiny souvenirs, along with wonderful foods and hidden gems.

Carnaby Street Soho

Originally popular with the mods and hippies in the 60s and 70s, Carnaby Street has long been the centre of swinging London culture. With a range of underground bars and music venues and high fashion boutiques, it has offered so much to set trends over the past few decades. So important has its impact been, that Carnaby Street even saw its own musical open in 2013.

Soho Fashion boutiques

Fashion boutiques have become one of the most prominent parts of modern Soho, with both men's and women's clothing being highlighted. Absolute Vintage, Jack Spade and Cloth House are just a few of the trendiest high street stores to check out for fashionistas in Soho. Elsewhere, department store Liberty is filled with delights, while Supreme brings New York's legendary independent skating store to the streets of London.

Our personal favourites

Having lived, slept and worked in Soho we are often asked of our favourite hangouts. Here are a few where you will often find us when of course we are not working.

Breakfast in Soho

Big Breakfast

Breakfast Club, 33 D'Arblay Street - Do not let the queues put you off, it’s worth the wait especially the pancakes

Bar Bruno, 101 Wardour Street - Great cheap grub in the heart of Soho. It’s an institution with tea still served from a teapot!

Lunch in Soho

Lunch & Burgers

Jackson & Rye, 56 Wardour Street - A relative new comer to Soho but with its eclectic food and quick service it is great if you are in a rush

Honest Burgers, 4A Meard Street - Best burgers in London, say no more!

Tapas in Soho

Tasty Tapas

Barrafina, 54 Frifth Steet - It may be impossible to get a seat and can be a bit pricey but this is authentic tapas from Northern Spain

Copita, 26-27 D'arblay Street - Seasonally changing selection of tapas and great wine list. Staff are super friendly

Enrique, Tomas 132 Wardour Street - Fresh Jamon in every shape and form. A full and authentic Spanish gourmet experience

Ice cream in Soho

Something cold

Snog, 9 Brewer Street - Delicious frozen yogurt with great fresh fruit options

Gelupo, 7 Archer Street - Ice cream like you never tasted before (unless you have been to Italy). Simply the best!

Cakes in Soho

Something sweet

Maison Bertaux, 28 Greek Street - Top notch baked goodies and a million miles from the mass marketed coffee chains. Lovely!

Princi, 135 Wardour Street - An enormous variety of cakes, pastries and breads to keep you coming back forever more

Cocktails in Soho


Milk and Honey, 61 Poland Street - Cool, non pretentious and tucked away but well worth the search. You do need to make reservations.

Dean Street, 69 Dean Street - Enter a world of dark-paneled cosiness but be blown away with the loud constant buzz and fabulous cocktails. Cannot go wrong with their Bloody Maria.


Soho's choice for Real Estate that comes naturally with a friendly smile

Outlet Property Services has been based in Soho for twenty years and we're passionate about the area, its community and the personal property related services we offer. We hope we would be your first port of call for lettings, residential sales and property management but you but you might also be pleasantly surprised to know we provide a unique commercial retail acquisition service helping guide and obtain commercial premises for a wide range of different businesses.


We are also here to offer free advice on any property matter, including financial expertise to help you grow your portfolio or just get your foot on that ladder. We are immensely friendly; you will always be guaranteed a smile and are here to help you. 

Simply call in to our Soho office, phone us today on 020 3627 4619 or, should it be easier, drop us an email at

Other great places to try...

Ceviche Soho


17 Frith Street

Named after one of Peru's favourite dishes, Ceviche is a trendy, simple, modern and authentic Peruvian restaurant set in a homely yet quirky and bright interior that will bring a smile to your face. You'll struggle to find authentic dishes this good elsewhere.

Bar Termini Soho


Bar Termini
7 Old Compton Street

Tiny Soho hot ticket. This trendy bar seats only 25 lucky visitors at a time to sample its barista-made coffees and alco-chemist dreamed up cocktails created with love and care.

Albam Clothing Soho


23 Beak Street

In one of the most fashionable areas of London, this is the favourite haunt of fashion editors and the mega stylish. The focus is on quality and style with a real retro edge that has made it highly popular in Soho.

The Box Soho


The Box
11 - 12 Walkers Court

Expensive, decadently decorated and truly over the top, this is everything that modern Soho should be. A cabaret nightclub that mixes the seedy past of the area with modern trends and fashion, it is highly popular for a reason.

The Third Space Soho


The Third Space
67 Brewer Street

Even Soho's gyms are decidedly trendy. With a skylit climbing wall, table tennis on glass floors and a boxing ring. Four floors of fitness are finished off with the latest cardio equipment and studios and more than 130 classes per week.

The Lounge Soho


The Lounge
26 Peter Street

One of the most established and celebrated hairdressers in London, The Lounge has been styling the movers and shakers for two decades. More than just a hairdressers, the highly sought-after venue offers massage, consultations and even iPads for the use of customers.

Hummingbird Bakery


Hummingbird Bakery
155a Wardour Street

Bringing a taste of American baking to the West End, this bakery is a favourite with locals Cupcakes, tray bakes and other original creations all delight and offer a fantastic chance to indulge.

Karsten Schubert


Karsten Schubert
46 Lexington Street

Despite only coming to Soho in 2014, this gallery is all that the area has become. The focus is on new up-and-coming artists and trends, looking to be on the cutting edge of modern art.


You could also take a look at...

Camden Town Guide

Camden Area Guide

Shoreditch Guide

Shoreditch Area Guide

Covent Garden Guide

Covent Garden
Covent Gdn Area Guide

Clapham Guide

Clapham Area Guide

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